Applications
Unisys Infosolutions acquires 200 films for streaming
MUMBAI: Unisys Infosolutions, a digital provider of VAS content and enterprise messaging solutions, has acquired the distribution rights for streaming of over 200 full-length movies on online movie hosting portals such as Youtube, BoxOffice and Yahoo! Movies.
The content has been made available via UnisysMusic, a division of Unisys Infosolutions, that already has over 3 million video views on its Youtube channel alone.
Commenting on the announcement, Unisys Infosolutions founder and managing director Shelley Chaudhury said, “The acquisition of over 200 movie rights is a step ahead in meeting the channel‘s goal of offering unmatched premium content to our viewers. More than 100 of these full-length videos will be available on Youtube BoxOffice and Yahoo! Movies by month-end itself.”
Unisys Infosolutions focuses on content acquisition, content distribution and managed services.
Unisys Infosolutions co-founder & executive director Sumeet Singh said, “We are focusing on leveraging the digital medium for making entertainment widely available to increasingly Internet-savvy audiences. Initially, we will also be making 100 of these movies available as short films for the benefit of those who do not have time to watch the full-length movie.”
The company also offers a large selection of regional music video content including Haryanvi Hits, Sikh Ratnavali, Bhojpuri Hits, Rajasthani Hits, Oriya Hits and Divya devotional channel among others over the Internet.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
