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Turner to make game show from ‘Ben 10’
MUMBAI: US media company Turner has announced that the show ‘Ben 10’ will have a game-show version called ‘Ben 10: Ultimate Challenge’.
Commissioned by Turner Broadcasting, the series will be made by UK production company Twenty Twenty, who will make episodes across 12 territories.
‘Ben 10: Ultimate Challenge’ will broadcast on the kids channel Cartoon Network, and is the first show in the Ben 10 franchise to be outsourced to an independent producer. All content in the new game-show will be inspired by the three Cartoon Network produced animation series – Ben 10, Ben 10: Alien Force and Ben 10: Ultimate Alien.
The game-show format will see kids tasked with Ben 10 general knowledge rounds, as well as physical and mental agility tests and an ambitious assault course. The Ben 10 themed set will be located in an 8000 square feet London based studio, and will be the location of filming for all 12 territories.
Territories taking part in the exciting new game-show include UK, Spain, France, Italy, Holland, the Nordic region, Hungary, Poland, Germany, Russia, the Middle East and Turkey. Hosted by a different presenter in each territory, there will be one child from each of the 36 contestants in every region crowned the ultimate Ben 10 Superfan.
Ben 10: Ultimate Challenge marks the continued rise of the UK‘s number one rating action-adventure animation series, which has an accompanying best-selling merchandising line which has sold over 500 million products across EMEA.
The series will be Exec Produced by Daniel Marlowe, who worked on Big Brother for five years and Series Produced by Mandy Morris, whose credits include Dating in the Dark, My Camp Rock and Safari Eight.
Ben 10: Ultimate Challenge bolsters Twenty Twenty‘s kids TV programming credentials, following on from the likes of The Big Performance, The Sorcerer‘s Apprentice and Evacuation. Ben 10: Ultimate Challenge will be the producer‘s first studio-based, kid show.
Turner Broadcasting chief content officer Michael Carrington said, “’Ben 10: Ultimate Challenge’ represents an exciting next step in the Ben 10 series franchise, and it‘s great to be working with Twenty Twenty to bring this ambitious project to fruition. We‘re thrilled that Ben 10 has reached a point where it merits its own spin-off show based on the popular and much-loved series. The show will be a fantastic way for Ben 10 fans across EMEA to pit their knowledge about their favourite hero against each other.”
Twenty Twenty CEO Tim Carter said, “’Ben 10 Ultimate Challenge’ provides us with an exciting new challenge to produce our first studio format. We‘ve gradually built our children‘s business over the past six years and this new show feels like a quantum leap forward in ambition and scale. It‘s a big prize for our children‘s team. Ben 10 is such a massive, creative and well-loved show for Cartoon Network, and we hope that this new format will be successful in attracting vast audiences across the territories.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
