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TTSL launches music website for music downloads for Tata Photon Plus users
BANGALORE: Tata Teleservices Ltd (TTSL) announced the launch of a music website, www.tataphotonmusic.com exclusively for Tata Photon Plus postpaid customers where they can view, play, download from the range of latest music, videos, ring tones, wallpapers, etc.
“With the launch of Tata Photon Music, we aim at changing the way infotainment services are consumed and reinvent the ways through which our customer can experience entertainment – anytime, anywhere. Adding entertainment and fun along with core internet services will surely spice up and entice consumers to download latest music and listen to their favorite tracks, all at a single click!,” said Tata Indicom Regional Head- South Hub & Chief Operating Officer for Karnataka Circle Sanjeev Khera.
TTSL said that with Tata Photon Music, customer can browse through a massive library of 200,000 plus items and download the best of Indian entertainment – Bollywood, devotional, regional -Tamil, Telugu, Kannada, Malayalam, Punjabi, Bhojpuri, Gujarati, Marathi, Bengali and much more. Additionally, customers can search for a specific track, actor or a movie and can keep a track of his/her downloads.
For all the Tata Photon Plus customer, unlimited download pack for Rs 99/month is available under which they can download tracks, listen to preview of tracks, download music videos, ringtones and wallpaper. This pack will be auto-renewed at the end of the user’s 30 day subscription period. Customers can access this service both from their laptop/desktop PC. All music downloaded comes with a lifetime validity, said TTSL.
TTSL also announced an ultimate playlist contest. To participate in the Ultimate Playlist Contest, users have to create a playlist of 10 songs and share them on facebook. The playlist with the most number of votes stands to win weekly I-pods as prizes and a grand prize comprising the Bose Lifestyle 18 Home Entertainment System.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
