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Trai recommends 25% cap on number of permissions per entity for mobile TV licence
MUMBAI: In the first phase of Mobile TV licensing, every applicant and its related entities should be allowed to bid for only one licence per service area to prevent monopolies, the sector regulator has recommended.
The Telecom Regulatory Authority of India has also said that as the number of licences per licence area will be limited “no entity can hold more than 25 per cent of the total number of permissions given in the country to prevent monopolisation at national level for the first phase.” This is in addition to the stipulation that an entity should have only one licence per service area.
Trai also clarified some of the provisions of its recommended mobile TV policy, in which it has put the onus of bandwidth allocation on the government. The regulator has also proposed that the licence fee be decided between four per cent of gross revenue or five per cent of one-time entry fee (OTEF). Initially, it had suggested that four per cent of gross revenue be charged as licence fee, or 10 per cent of OTEF, whichever is higher.
Trai, which has submitted its report to the Information and broadcasting Ministry, said anyone eligible including UASL/CMTS licensees can participate in the bidding process. Moreover, convergence of technologies should be encouraged, which would ultimately result in better service proposition to the subscribers. So, the earlier recommendation is reiterated.
In the initial policy report, which was filed in April 2009, Trai had suggested that each mobile TV licensee be given 8MHz of spectrum in the 585-806MHz band. But the ministry said the band was already being used by state-run television broadcaster Doordarshan and the Defense ministry.
The authority said that as recommended, DoT (WPC) has agreed that carriers would be allotted in the specified frequency band. The question of priority between broadcasting and telecom will have to be considered appropriately keeping in view the requirement of both the sectors and also keeping in view the convergence of platforms.
Earlier, in January, Trai had recommended a limit of 74 per cent for foreign investors in mobile TV services and had said that mobile TV licensees should be allowed to broadcast only those news channels that have been authorised by the Ministry. Both these and several other points have been agreed upon.
The authority, after carefully considering the views of the government, recommended that roll out obligation should be in three phases. In the first phase, the licensee must commence the mobile TV transmission in all cities having a population (as per 2001 census) of more than one million and the State/UT capitals within the licence area within 12 months from the date of allocation of spectrum.
In the second phase, the licensee must commence the mobile TV transmission in all cities /towns having population (as per 2001 census) of 100,000 or above within the license area within 24 months from the date of allocation of spectrum.
In the third phase, the licensee must commence the mobile TV transmission in all the district headquarters within the license area within 36 months from the date of allocation of spectrum.
Delay to meet the roll out obligations should attract liquidated damages for six months and subsequent defaults should result in cancellation of licences and withdrawal of spectrum.
Referring to the Ministry’s view that a mobile TV broadcaster cannot be equated to a broadcasting company, Trai said this issue is similar to the on-demand services like movie-on- demand, pay-per-view service etc on DTH platform which is presently under consultation. So views on this issue will be given by Trai after the similar issue on DTH is finalised. While determining the shareholding of a company or entity or person, both its direct and indirect shareholding has to be taken into account. As far as the criteria for calculating the direct and indirect holding as per the Ministry of Commerce and Industry’s press note no 2 of 2009 is concerned, view on this will be given by Trai after the outcome of the ongoing consultation process on foreign investment limit in broadcasting sector. Further, once a telecom operator takes a mobile TV licence, the cross holding restrictions automatically apply to it. So, there is no issue of non-level playing field.
Trai has also given its recommendations of bundling states and union territories when licences are issued. In its response to the ministry on issues pertaining to the licensing of Mobile TV services in India, Trai has suggested that there be 20 circles of operation for Mobile TV services in India, as opposed to the 22 circles of operation for mobile and broadband wireless services in India. For Mobile TV, Mumbai and Maharashtra are a part of the same circle, named after the latter, and Uttar Pradesh (East) and Uttar Pradesh (West) are being combined.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
