Total Sports Asia unites MU and Telekom Malaysia

MUMBAI: Telekom Malaysia (TM) and Manchester United Football Club (MUFC), the current English Premier League Champions, have announced a five-year agreement uniting the two brands in marketing campaigns and promotional activities.
 
TM, thus, becomes the Official Integrated Telecommunications partner of Manchester United in Malaysia.
 
The agreement, brokered by Total Sports Asia, will see TM being able to exercise various licensing rights, intellectual property (IP) and dealership rights to produce and distribute selected merchandises bearing the Manchester United crest and team images.