Applications
ToI launches app for Nokia phones
MUMBAI: The Times of India has launched its app for Nokia smartphones. The app is available for download from Nokia’s Ovi Store, Times Internet said.
The app not only provides the latest news from The Times of India‘s countrywide network of reporters, but also offers the analytical and in-depth coverage.
Times Internet Ltd CEO Rishi Khiani said: “The partnership with Nokia is important and strategic for us as both brands lead their respective segments globally. With this app, millions of Nokia owners across the globe will be able to access news on the move.”
Apart from national, international, business, entertainment, health, sports and technology news, the app — updated 24×7 — gives coverage of more than 30 Indian cities and reviews of the latest movies. It also comes with complete photo galleries covering news, entertainment and fashion.
On touch phones, the app supports both portrait and landscape modes. Users can change the text size on article pages, and share articles with friends via Facebook, Twitter, email or SMS. The app is compatible with all Nokia touch and qwerty smartphones running the Symbian3 and S60 platforms.
Nokia India‘s director (marketing) Viral Oza added, “Our partnership with Times of India is a big step towards providing readers easy and simplified access to news from their mobile devices. Times of India’s unique content and Nokia’s unparalleled reach now offer readers the chance to be completely up to date with news from India and the world, no matter where they are.”
With the launch of the Nokia app, The Times of India is now present on all the popular mobile platforms. The newspaper recently launched iPhone, iPad, Android and BlackBerry apps.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
