Applications
Timex bets big on digital; to launch webstore
MUMBAI: Global watch major Timex Group India Ltd. has undertaken a slew of initiatives on the digital platform to tap into the increasing audience on the medium. These include the launch of a webstore, active Facebook pages for its brands Timex and Helix and a dedicated Youtube brand channel.
The Helix and Timex webstore can be explored with a common login id. The timepieces available on the website feature sports, fashion, casual and formal collection. The customers can make the payment online by using their domestic and international credit cards, Visa debit cards and net banking payments from select banks in India.
Apart from this, shoppers can also keep abreast of the latest from Timex‘s brands through the Facebook fan page which will have content around the latest products, brand, events, generic posts focusing on fashion, sports and fitness and facilitates everyone to interact and give opinion on the products.
The brands‘ You tube brand channel will include all Timex India brands videos, product manuals, informative presentation on product accessories converted in to flash files along with the some promotional content linked with Timex India/ Helix India Facebook page.
Timex Group India Ltd. CEO and MD V D Wadhwa of said, “The number of web-shoppers has increased exponentially in the last few years and it was natural for us to tap this segment as well. Timex web-store is aimed to bring Timex brands in the priority list of their target audience. The variety of content on Facebook fan page, would help us establish connect with the users and make our brand more desirable. Through YouTube brand channel, we aim to build a complete eco-system around all our brands videos and seed them in interesting ways which would help in building great brand resonance.”
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
