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TIL launches Satvikshop.com
MUMBAI: Times Internet Limited has launched Satvikshop.com which offers consumers the largest collection of organic and ayurvedic solutions and products from different brands.
The website offers free consultation with a panel of experts who can best advise you about treatments for various ailments. Consumers can post their questions online and receive answers from the experts. A full-fledged call center guides consumers on a 24×7 basis.
The website provides access to a vast knowledge base with information on herbs, certifications and their importance. Product attributes include detailed description, brand, ingredients, symptoms, contra-indications, side-effects, user reviews, recipes, nutritional facts, and dosage.
Offering free shipping facility, the e-shop also features an active blog with regular updates related to organic and ayurvedic lifestyle.
Satvikshop.com and Indiatimes Shopping business head Subhanker Sarker said, “It is our endeavor to promote Satvik living – free of chemicals, pesticides and pollutants that have entered our lives without us noticing. With reputed partners such as Dabur, Organic India and Morrarka Organic Foods, we are confident of reversing this trend and bringing a healthy lifestyle to our consumers. Pre launch consumer engagement has been very encouraging and we already have a facebook community which is 15000 strong.”
Organic India M.D and global CEO Krishan Guptaa said, “Association of Organic India and Satvikshop.com is the ideal partnership to deliver authentic Organic Products to our consumers. Both companies have similar vision to ensure everyone in the chain from nature, farmers, associates, employees, consumers and planet as a whole wins with this unique partnership.”
Morarka Foundation and Morarka Organic Foods CEO and ED Mukesh Gupta said, “MOFL being the single largest and oldest retail organic player in India has always been supportive of initiatives that creates awareness and makes organic food more accessible to the masses. The availability of organic food has not yet spread to every nook and corner of this country, though the health conscious consumers live in every place. We are sure that many consumers who have not been able to buy from shops will now be able to buy it on line. Satvikshop.com provides consumers with a fantastic platform to access the same. The credibility of Indiatimes will also convince them to do so.”
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
