Applications
Techzone to launch BigB app on Amitabh Bachchan’s birthday
Mumbai: As a tribute to the “Shahenshah” of Bollywood, Techzone, has developed a new ‘BigB app‘ and a WAP page for the fans of Amitabh Bachchan.
Techzone are developers, publishers and distributors of entertainment content.
The ‘BigB app‘ will allow customers to browse and download content by giving access to top 100 songs from Universal music, Filmography (list of his 200 odd movies with release dates and other information) and a quiz on him.
This app is supported on IOS 4.3 to IOS 6. Users can also get the content on a regular phone by sending a text message, SMS BIGB to 56060 for all the content available on the appThe app also features integration with the official Big B Twitter pages where fans can View Big B tweets and get an insight on his life. The launch of the Big B application is on his birthday, 11 October. This app enables his fans to wish him directly.
Techzone director Naveen Bhandari said, “Looking at the ever increasing love for celebrities, we decided to start building apps specifically dedicated to celebrities and who better to start with than Mr. Bachchan! His fan base is spread across the world and we are expecting to start with more than 2000+ downloads, with the number increasing constantly!”
The BigB App is for $2.99.
Apart from the Big B app, Techzone is also working towards creating newer apps for categories like entertainment, music, news, lifestyle, city guide in its all new Development Centre in Bangalore.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
