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Technicolor launches 3D broadcast services
MUMBAI: Technicolor has launched what it says is the first independent broadcast services platform ready to broadcast 3D channels out of its Chiswick facility in London.
Technicolor has developed its Broadcast 3D service offering to ensure optimal viewing and distribution technologies are being used. The company is now ready to offer this service to its cable, television, and satellite network service provider clients.
Technicolor’s Digital Content Delivery business president Chuck Parker says, “With the availability of 3D televisions, we are very excited to be the first to offer this new Broadcast 3D service to our customers. Broadcast 3D is a natural extension of the many services we’re already providing, including upstream in production and post production, as well as delivering the highest quality 3D images to theatres and to the home via Blu-ray Disc, broadcast, and digital delivery.”
Technicolor is able to manage live or pre-recorded content, from post production through encoding for satellite, cable, IPTV or terrestrial distribution. The company is also able to generate logos and other visual effects for 3D broadcasts. The Broadcast 3D transmission suite at Technicolor’s Chiswick Park offices features equipment from Sensio, Orad and Miranda.
Technicolor offers a variety of 3D services to its content creator customers. In addition to Broadcast 3D, the company provides a low cost and high quality film-based theatrical 3D solution, services for Blu-ray 3D, automated 3D subtitling, and auto-stereoscopic content delivery on mobile phones.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
