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Tdsat to hear Digicable petition against Trai tariff order on 24 August
NEW DELHI: The Telecom Disputes Settlement and Appellate Tribunal (Tdsat) is to hear on 24 August petitions by multi-system operator (MSO) Digicable Network (India) Pvt. Ltd, Delhi Distribution Company, and United Cable Operator’s Welfare Association challenging the digital tariff order of the Telecom Regulatory Authority of India (Trai).
Although Tdsat had issued notice to Trai and the Union of India in this connection on 2 July, it was informed Tuesday that the regulator had filed its reply late last week and the petitioners wanted time to file their rejoinders.
Chaiperson Justice S B Sinha and member P K Rastogi accordingly listed the matter for 24 August.
Tdsat had earlier listed for 25 August a petition by IndusInd Media and Communications Ltd (IMCL) in this regard, even as it permitted news broadcasters NDTV, Time Global (holding company of Times Now), India TV, TV Today, Total TV, and News Broadcaster‘s Association (NBA), Indian Broadcasting Foundation (IBF), and other broadcasters to be a party to it. However, it said the broadcasters‘ impleadment would be subject to the objections raised by IMCL.
Digicable has approached the broadcast tribunal opposing the sector regulator’s new revenue sharing mechanism. In its petition, Digicable said Trai’s tariff order is “unjust, unfair, unreasonable, arbitrary, irrational, and discriminatory” and is tilted towards the broadcasters. According to the Trai tariff order, charges collected from the subscription of paid channels or bouquet of paid channels shall be shared in the ratio of 65:35 between MSO and the local cable operator respectively.
Earlier, local cable operators (LCOs) opposed the Trai tariff order. United Cable Operator’s Welfare Association had approached the Tdsat seeking better revenue share from the MSOs and an extension in date for digitisation.
Meanwhile, the deadline for the first phase of digitisation in the four metros has already been postponed by four months to 1 November.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
