Applications
Tata Sky launches Tata Sky Mobile Access app
MUMBAI: Direct-to-Home service provider, Tata Sky, in association with Ryz Media has launched an app that enables subscribers to user their iPhones, iPads and iPod Touch as a universal remote to control consumer electronic devices in their homes.
Tata Sky Mobile access allows subscribers to share what they are watching on TV through Facebook and Twitter. Further, the app allows subscribers to view which programmes their Facebook friends are currently watching.
In addition, subscribers can use the app to access 4-day programme listings, read extended information for movies; search for programmes based on title and set their favourite shows for recording on the go.
At launch, this app will be available on Apple Devices only. An app for Android devices will be launched shortly after.
This app can be downloaded free of cost from the iTunes store and will work across all Tata Sky boxes. To use the Universal Remote Functionality, the subscriber will need to use the app along with a unique orb-shaped MP3 mobile accessory.
This accessory plugs into the audio jack of the Apple Device and enables the subscriber to control his Tata Sky set-top box, TV, amplifier and DVD player.
Tata Sky CMO Vikram Mehra said, “The Tata Sky Mobile Access App is a natural integration of TV entertainment with these smart devices allowing subscribers to not only control their TV and set-top boxes with their smart devices, but also make their content choice based on what their friends and family are viewing. This is the first-of-its-kind functionality offered by any DTH service provider in India.”
Ryz Media CEO Zeev Braude added, “We are honored to provide Tata Sky a platform allowing viewers to interact with, socialise, search and share TV content they are watching. Our platform allows service providers to roll out a fully customised and integrated solution in an extremely short time frame and at an unprecedented roll out cost.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
