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Tata Docomo to commence 3G services from 5 November
BANGALORE: Tata Teleservices‘ GSM arm said Wednesday it will commence 3G services across all the 9 circles where it has been granted 3G spectrum from midnight of 5 November.
The telcom major expects to complete the roll out across all the cities and towns in these 9 circles by the end of this year.
The telco has 3G license for Karnataka, Kerala, Madhya Pradesh-Chhattisgarh, Rajasthan, Gujarat, Uttar Pradesh (West), Punjab, Haryana and Maharashtra.
Tata Docomo’s HSPA + 3G services network supports high speed internet services with speeds up to 21.1 Mbps which also supports high definition voice (HD Voice). The introductory 3G service portfolio includes applications such as Video SMS, video streaming, mobile television, ultra high speed data transfers, route-finder, live AArti and gaming.
”About 4 per cent of our subscriber handsets are 3G. With the huge numbers that India and China have, we expect volumes to drive down pricing of handsets soon. We will be pushing our 3G offerings as has been the norm for all our Docomo mass media communications,” said TTL MD Anil Sardana, while speaking with www.indiantelevision.com. Sardana is also the MD of Tata Teleservices (Maharashtra) Ltd (TTML).
At present TTL works with content aggregator Apalya for its mobile TV services for its Photon Plus brand which offers around 50 channels. With time the number of channels is also likely to increase. Apalya will also be providing content for Tata Docomo’s 3G offering.
“As far as charges are concerned, we will try and follow the Tatasky model of pay for what you view. We will be disclosing the pricing for all the 3G services on the 11th of this month, until then all Tata Docomo subscribers can avail of our 3G services for free. All Tata Docomo SIM cards will be activated for 3G services from 5 November,” informed Sardana.
FCB Ulka handles the creative duties, Wolf Ollis the design of the logo, and Lodestar the media buying for Tata Docomo.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
