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Tata Communications to give $50 mn boost to media biz
MUMBAI: Tata Communications has chalked out an investment plan of $50 million to shore up its media and entertainment portfolio, quickly following up on its acquisition of BT Group‘s on-demand digital media management platform Mosaic.
The company has created a division, Global Media and Entertainment Solutions (GMES), for this purpose.
Tata Communications, which will make the investment in the division over two years, will broadly offer three products— workflow management through Mosaic, high speed broadcast through fiber using Video Connect and traditional satellite uplinking.
Tata‘s current GMES customers include NDTV, France’s TV5MONDE and Singapore’s IAH Games.
“Tata Communications intends to invest about $50 million to strengthen its media and entertainment portfolio over the next two years,” says Tata Communications president and COO Vinod Kumar.
With the two softwares (Mosaic and Video Connect), Tata Communications is aiming to maximise the opportunities that digital media provides by enabling end-to-end management, distribution and delivery of content over its lifecycle from production to distribution.
“These two softwares will offer media companies an integrated end-to-end management solution, distribution and delivery of content over its life-cycle from production to distribution,” Kumar adds.
The company is expecting to generate revenues of $200-300 million in the next 2-3 years from the GMES portfolio.
Tata‘s GMES division will help media companies compete in the digital age as content gets delivered across multiple platforms like TV, PC, the mobile and traditional theatres quickly. The solutions will help companies approach markets rapidly, reduce costs and, as a reult, maximise profits.
Pegged at 10-$12 billion, Tata expects the GMES market to double by 2014.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
