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T-Series unveils devotional phone
MUMBAI: T-Series has unveiled a phone catering to the requirement of Indian masses called ‘Bhakti Sagar‘, which will be marketed by HomeShop18.
This phone is loaded with religious features such as aartis, bhajans, shabads in multiple languages, tirath yatra apps, yoga tips, unique SOS functions and more. The dual sim card mobile phone handset is equipped with a 2.2″ screen and bright phone display that enhances the user interest while watching videos and images.
The device will be available for sale on HomeShop18 and its shopping portal in 3000 cities across the country at a price point of Rs 2,999.
With the bhakti application ‘Connect with God‘, customers can enjoy more than 65 aarti/bhajan/shabad in nine different languages with an added feature of a scheduler to listen at one‘s own convenient time and date. Going with the Indian beliefs and traditions, the bhajans change every day of the week like there is Shiv bhajans on Monday and Hanuman bhajans on Tuesday.
Said T-Series director A N Sehgal, “We are happy to introduce the innovative ‘Bhakti Sagar‘ mobile phone through Homeshop18 in India. This phone is pre-loaded with large devotional content and comes at a special introductory price for HomeShop18 customers.”
Averred HomeShop18 CEO Sundeep Malhotra, “India is the land of God and Goddesses. This unique device will help users stay connected with their faith all the time. HomeShop18 is glad to partner with T-Series to bring Bhakti Sagar phone to millions of households through our robust distribution system.”
The phone being all about the worship of God, there is a game that keeps the phone sanctity alive. A special bhakti game of ‘makhan chor‘ is installed for the gamers.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
