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Suzlon promoters to reduce stake in You Broadband’s cable TV firm
MUMBAI: Tanti and his family members, promoters of wind power company Suzlon Energy Ltd, will reduce their stake in Digital Outsourcing Pvt Ltd (DOPL), the cable TV venture of Citigroup Venture Capital-controlled You Broadband and Cable.
You Broadband and Cable, which is planning to raise Rs 3.58 billion through an initial public offering (IPO), plans to purchase 433,875 equity shares, or 13.29 per cent stake, of DOPL.
The company currently holds 36.24 per cent in DOPL. Though CVC holds 82.44 per cent in You Broadband, the holding will come down following the IPO. This will provide headroom for You Broadband to increase its stake in DOPL. The government has put a 49 per cent foreign holding cap on cable TV companies.
“We intend to be ‘Indian owned and controlled’ (namely to have at least 50 per cent of the equity interest of our company beneficially owned by resident Indian citizens and/or Indian companies which are in turn owned by resident Indian citizens) on the completion of the IPO. As an Indian owned and controlled Company, we will be able to purchase or acquire a controlling stake in MSO/LCO companies. As part of the objects of this issue, we intend to purchase 433,875 equity shares in DOPL,” You Broadband said.
You Broadband has entered into an agreement with the Suzlon promoters to acquire from them 433,875 equity shares of DOPL for an aggregate consideration of up to Rs 128.26 million.
You Broadband also said it is entitled to purchase of 416,125 equity shares, or 12.75 per cent, of issued and paid-up share capital of DOPL, “inter-alia subject to allotment of 10,688,757 Equity Shares of our Company constituting 4.425 per cent of our equity share capital.” This will mean “extinguishment of all rights and privileges of Tanti Family with respect to our Company.”
Indiantelevision.com was the first to report that the Suzlon promoters had picked up 49 per cent stake in DOPL in 2008.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
