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STBs, Video Games, music systems under mandatory registration regime
New Delhi: Television set-top boxes (STBs), electronic video games, laptops/notebooks/tablets, plasma/LCD/LED television sets and electronic musical systems are among the fifteen items that have been brought under a scheme for mandatory regime of registration.
This has been done under the Electronics and Information Technology Goods (Requirements for Compulsory Registration) Order 2012 issued by the Departments of Electronics and Information Technology so that these products meet specified safety standards.
The order will come into effect after six months of its publication in the official gazette. The said order has been issued under the Bureau of Indian Standards (BIS) Rules and Act.
The fifteen items include Electronic Games (Video); Laptop/Notebook/Tablets, Plasma /LCD /LED Televisions of screen size 32″ & above; Optical Disc Players with built in amplifiers of input power 200W and above; Visual Display Units, Video Monitors of screen size 32″ & above; Amplifiers with input power 2000W and above; Electronic Musical Systems with input power 200W and above; and Set Top Boxes.
In each case, an Indian Standard Number has been generated and the Title of Indian Standard has been specified.
As against licensing, the scheme provides for self-registration of specified electronic goods. The scheme provides that no person shall by himself or through any person on his behalf manufacture or store for sale, import, sell or distribute specified electronic goods which do not conform to the specified standard and do not bear the words “Self declaration – Conforming to IS (Relevant Indian Standard mentioned in column (3) of the Schedule) on such Goods after obtaining Registration from the BIS. Substandard or defective Goods which do not conform to the specified standard will be deformed beyond use by the manufacturer and disposed off as scrap. However, the order does not apply to electronic goods meant for export.
The scheme also provides that the electronic goods having different sizes, ratings, varieties etc, such goods shall be grouped and may be granted series approval for a Series of Products based on testing of representative models. The Department will approve such series of products. This will obviate the need for every single model of the same series to be registered.
The scheme also provides for the Department and the BIS to randomly select samples of registered electronic goods to ascertain whether these goods conform to the Specified Standard. The electronic goods have to be tested by BIS-approved testing laboratories. STQC has already initiated steps to get approval of its laboratories by BIS.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
