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SPE signs carriage deal with StarHub TV for Singapore
MUMBAI: SPE Networks – Asia (SPENA) has entered into a distribution deal with StarHub TV, to expanded their distribution in Singapore for One, SPENA’s first Asian general entertainment channel and its high-definition (HD) feed One HD.
With the deal in place, One and One HD will be available to StarHub TV customers from 9 April on channels 823 and 876 respectively in the Chinese Entertainment Basic Group.
The channels present Korean dramas, with some premiering within weeks of their debut broadcasts in South Korea.
“One is the first and exclusive destination of shows produced by SBS through its supply deal with the Seoul-based content supplier and broadcaster. Apart from drama series, One and One HD promise to titillate audiences with the hippest K-pop variety, reality and music programmes,” the company said.
To cater to audiences in Singapore, programmes on the channels will be subtitled in Chinese. In addition, viewers can watch a two-hour primetime programme dubbed in Mandarin.
One will be available to all StarHub TV customers via a free preview from 9 April to 6 May. One HD can be sampled by StarHub TV customers with the HD Interactive set-top box or HubStation HD from 9 April to 30 September.
“We are confident One and One HD will be a hit in Singapore where Korean entertainment is massively popular. By offering the channel in Chinese and in HD format, our content will appeal to a large base of viewers here. With One HD already the No. 1 rated HD channel in Malaysia, we look forward to working with StarHub to replicate that success for One in Singapore,” said SPENA Sr VP and GM Ricky Ow.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
