Applications
Sony to introduce Torne for PlayStation 3
MUMBAI: Japanese consumer electronics major Sony will introduce torne for the PlayStation 3 (PS3) computer entertainment system in Japan.
This is a set of digital terrestrial tuner and application in Blu-ray Disc (BD) for viewing and recording digital terrestrial broadcasting on the PS3 system.
Users can enjoy watching digital terrestrial broadcasting and record them on the hard disk drive (HDD) of the PS3 system 1 by simply connecting the digital terrestrial tuner to the PS3 system using the attached USB cable and installing the application from the BD.
To accommodate those users who wish to record TV programmes in high-definition on PS3 and store many high quality entertainment content already available on PlayStation Store including games, anime, movies, TV dramas, music videos and many other various content and services, SCEJ will also introduce a PlayStation 3 Digital Terrestrial Broadcasting Recorder Pack.
This comprises the PS3 system with 250GB HDD, the largest HDD capacity of the existing model, and “torne.” The special bundle pack will become available in March 2010, concurrent to the release of torne.
Applying the expertise acquired from game development, torne offers what the company says is a user friendly interface, allowing users to swiftly and intuitively operate the application using DualShock 3 wireless controller 2. Users will be able to search through the electronic TV programme guides or play back recorded content comfortably as if they were playing games.
The 24 hour TV programme guide can be zoomed in or out by pressing L1/R1 buttons, allowing users to easily find and select their favorite TV programs by a simple touch of a button.
Various Online features : torne also offers online functionalities, such as the Internet browser which can be used simultaneously with the application, and unique “Toru-Miru feature”.
SCEJ will deploy various measures to further expand the platform to offer interactive entertainment experiences, only available on the PS3 system, claims the company.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
