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Sony launches PlayStation Move for PS3 in the US
MUMBAI: Sony Computer Entertainment America (SCEA) has announced PlayStation Move is available exclusively for the PlayStation 3 (PS3) computer entertainment system at retail stores in the US.
PlayStation Move offers an immersive and realistic gaming experience for the PS3 system by fusing realistic, high-definition gaming along with accurate and easy-to-use controls. By incorporating the PlayStation Eye camera with PlayStation Move, the user‘s full range of motion is captured, resulting in ultimate control over how one plays the games, as well as the opportunity to project the player‘s image into select games for new augmented reality experiences.
SCEA CEO Jack Tretton says, “The launch of PlayStation Move is the latest in a long line of innovations over the past 15 years that demonstrate how the PlayStation brand continues to push the videogame industry forward.
“We‘ve spent a lot of time perfecting the motion control technology of PlayStation Move, and we are confident this is a benchmark in entertainment innovation that will change the way consumers interact with games.”
To create the most realistic and immersive experience, PlayStation Move relies on the PlayStation Eye camera, along with internal motion sensors in the PlayStation Move motion controller and the PS3 system itself, to detect the precise movement, angle, and absolute position in 3D space of the user, thereby allowing users to intuitively play as if they are within the game. 30 titles have been announced to date offering PlayStation Move functionality, including EyePet, The Fight: Lights Out and Heavy Rain.
PlayStation Move has games for all demographics and types of gamers. Whether experienced, casual, or somewhere in between, gamers will find a wide variety of content for PlayStation Move, including sports, shooters, puzzles, party and family-friendly titles.
The Envisioneering Group research director Richard Doherty says, “Consumers worldwide are showing increasing interest in motion-controlled, immersive gaming experiences and Sony‘s designers have crafted precision game controllers using pin-point accurate, intuitive controls.
“PlayStation Move is poised to attract game players of all ages and genres this Holiday season, raising the bar for interactive entertainment for years to come.”
A PlayStation Move advertising campaign brings back the face of Kevin Butler, while introducing consumers to a new cast of characters that represent the modern family – the Maguires. In conjunction with presence in a variety of media, including television, digital, radio, cinema and print, strategic partnerships with Coca-Cola and Subway will help bring PlayStation Move to the masses.
Additionally, PlayStation Move Headquarters stores in San Francisco, New York, Los Angeles and Chicago and a larger scale mall tours in San Francisco, New York, Los Angeles, Atlanta, Houston, DC and Chicago will be accessible to consumers throughout the year, providing in-depth demonstrations for those looking to experience PlayStation Move‘s full functionality or try out the latest PlayStation Move games.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
