Applications
Sony elevates standard for 3D home theatre
MUMBAI: Sony has announced another step to strengthen its 3D home product line with new Elevated Standard (ES) AV receivers including the STR-DA5600ES, STRA-DA4600ES, and STR-DA 3600ES and a Blu-ray 3D player, the BDP-S1700ES.
In addition to Sony’s latest 3D capable Bravia HDTVs, the new ES components represent the best audio and video quality Sony has to offer. Designed with custom installers in mind, ES models integrate seamlessly with multi-room, third-party control systems.
Sony’s home audio and video business VP Brian Siegel says, “By focussing on seamless integration with custom home theater control partners, Sony is working to deliver products that support the custom and specialty retail business like no other manufacturer. Because Sony is involved in every stage of the 3D ecosystem, specialty dealers and installers can rest assured that our AV components leverage that deep expertise to deliver the most technically advanced experience possible.”
Focussing on the needs of custom home theatre installers, Sony’s ES line represents an enthusiast-level AV experience featuring some of the company’s most advanced technology. The value of the products is best demonstrated by dealers and integrators qualified to engage an advanced consumer audience. To that end, the company is focusing its distribution strategy to include only specialty AV retailers and custom installers. ES products will no longer be offered for sale online or through telesales.
AV Receivers with Custom Control : Sony’s 2010 ES AV receivers feature IR input jacks and two-way serial control. They also offer control over IP which allows installers to easily integrate the receivers into the home automation systems including Control4, Crestron, AMX, Savant, Ultimate Remote Control, RTI, and others. Sony has worked with control companies and is a Control4 Certified Partner, an AMX Device Discovery Partner, Crestron Integration Partner, and a Savant Excellence in Audio and Video Partner.
The new models offer 3D pass-through and flexible multi-room features. They can connect to a home broadband network through an Ethernet port offering easy access to digital photos, music and videos from Digital Life Network Alliance (DLNA) sources. They also function as an Ethernet hub featuring four ports that connect other network devices.
Additionally, the Ethernet connection provides access to both Shoutcast Internet Radio and Rhapsody Music Service, and offers easy access to firmware upgrades via the Internet. The STR-DA5600ES model also functions as a DLNA Live Audio Server that can stream music to other DLNA clients.
Users with an iPhone or iPod touch device can control the models using a free app that transforms your mobile device into a full ES receiver remote. The app features zone control, full GUI menu, and Sony’s Quick Click remote function which allows users to control source components (such as Blu-Ray player, set-top box) in the main home theater room to be controlled from a second zone.
The STR-DA5600ES and the STR-DA4600ES offer the ability to distribute audio and video to multiple rooms via the second HDMI output and video to a second zone via CAT5 output. They can both also up-scale all sources to 1080p in the main zone and 1080i in a second zone via the Faroudja chip® ensuring a consistent, sharp picture. The connected video zones feature a high-grade, icon-driven menu system that allows for simple device and content navigation.
All three models feature Digital Cinema Auto Calibration (DCAC) with Automatic Phase Matching (APM). Without changing the front reference speakers, APM corrects for phase differentiation between front, center, and surround speakers, ensuring an ideal sound stage regardless of speaker type.
The receivers also feature Sony’s innovative new HD Digital Cinema Sound® that was developed together with Sony Pictures Entertainment. Incorporating high-mounted front speaker placement, HD DCS was designed to transform and replicate both the sound quality and acoustics of a movie theatre in the home environment.
All of the models support 1080/24p video signals and x.v.Color™ and Deep Color™ video codecs, as well as all advanced audio formats including Dolby Digital Plus, DolbyTrueHD, and dtsMaster HD. They also feature audio return channel allowing network content originating from the television to be played through the receiver without additional cables.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
