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Sony, Discovery, Imax to launch 3Net on 13 February
MUMBAI: 3net, the joint venture television network from Sony Corporation, Discovery and Imax, have announced that DirecTV will be the first distributor to launch 3net, the 3D network on 13 February.
3net will initially be available to millions of DirecTV customers across the country.
3net will have content like China Revealed and Forgotten Planet, in addition to the world 3D television premiere of Into The Deep 3D. Throughout February, the network will offer 3D series and new programme debuts every night.
3net will deliver 3D content to the marketplace and thus look to serve as a driver for consumer adoption of in-home 3D entertainment. The partnership’s commitment to the emerging 3D market is historic, with plans for the channel to offer viewers the largest library of native 3D entertainment content in the world by the end of the year.
3net president, CEO Tom Cosgrove said, “Today’s announcement marks the culmination of a dynamic collaboration, and we are very proud of what has been accomplished in the seven short months since the network began its development. DirecTV is the leader in meeting consumer demand for video entertainment and has clearly been an industry innovator in 3D. We are proud to partner with DirecTV on this historic launch and bring compelling, original 3D programming and key content from our partners to DirecTV subscribers across the country on a 24/7 basis.”
DirecTV executive VP, content strategy and development Derek Chang said, “Quality 3D programming is vital to the success and increased adoption of the technology, and with industry leaders like Discovery, Sony and Imax making a commitment to this category, it is clear that 3D is here to stay and is only going to get better. We are excited to be the first distributor to announce the launch of 3net and we look forward to continuing to provide our customers with the largest and most compelling 3D programming lineup available.”
China Revealed is an hour-long series exploring the thronging cities, epic vistas and spiritual heartlands of China.
Into The Deep 3D is an Imax special that takes audiences on a spectacular three-dimensional exploration of the undersea world. Using the IMAX 3D camera in its underwater housing for the first time, this film captures marine life and underwater vistas.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
