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Sony bets big on 3D in India
MUMBAI: Sony Corporation has a 60 per cent share of 3D related products and is aggressively eyeing this segment of the market
“We are targeting 30 per cent of our India sales to come from 3D products by 2012. Globally we are targeting sales of more than $12 billion by the end of fiscal year 2012 from 3D products,” Sony chairman, CEO and president Sir Howard Stringer said here today.
The 3D market is expected to expand rapidly and the creation of optimum, high-quality 3D content is essential to fuel this growth.
Talking to the media after inaugurating Sony Media Technology Centre (SMTC) in Mumbai in association with Whistling Woods International (WWI), Stringer stressed on the importance of 3D and HD technologies.
He said that Sony will strongly support the creation of an environment that facilitates ‘good‘ 3D production, continuing an effort launched a year ago with the opening of its first Sony 3D Technology Center in Los Angeles where more than 1,000 industry professionals have visited and trained.
Meanwhile, for SMTC, Sony has collaborated with WWI, a leader in the media and entertainment education sector, to establish the facility at the Mumbai campus of WWI.
Through SMTC, Sony will provide its expertise in High Definition (HD) and 3D film and broadcast technologies as well as focus on the proliferation and development of these technologies in India‘s entertainment industry.
Sony has installed HD and 3D content creation and digital cinema projection equipment in WWI. In addition, it will provide its knowhow in HD content creation from acquisition to post-production of content. It will also teach the entire pipeline of 3D filmmaking and methodology and provide training for high quality 3D content creation.
Stringer said, “We are delighted to be able to share Sony‘s unparalleled expertise in 3D content creation with aspiring filmmakers and industry professionals from across the vibrant Indian film and broadcasting community. The Sony Media Technology Center will provide a forum for us to offer our latest High Definition & 3D technologies, products and know how and contribute to the further growth and development of the Indian entertainment industry.”
WWI chairman Subhash Ghai added, “Right from its inception, Whistling Woods has been a place for exchange of ideas and experiences between practicing filmmakers and students. The Sony Media Technology Center is an effort in continuing the same line of thought where, the best of new technology and filmmaking tools in the fields of High Definition and 3D filmmaking are available to both the student as well as the film professional.
“Both are most welcome to use the facilities, attend the training workshops and courses we will run and familiarize them with the technology of the future, and thereby strengthen the film industry and further the art of film-making.”
Ghai added that the facility will offer consultancy to filmmakers to alleviate their concerns about working in HD. He said that he is making an HD film this year. He is also looking to make a 3D film next year.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
