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Socialsamosa.com to host ‘Social Media Mentoring’ session for start-ups
MUMBAI: 15 experts over five days will give an insight to businesses on the new tool of communication: social media. Conducted by Socialsamosa.com starting 21 October, the social media mentoring session aims at aiding start-up companies with an opportunity to enjoy a private 30 minute session with a social media expert from within the industry.
With social media transforming into serious business and a platform to engage and retain customers along with being cost effective, small business entrepreneurs are adopting it instantly. The social media mentoring session will help companies in finding answers to the ever changing and evolving platform.
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Speaking on the event Socialsamosa.com co-founder Aditya Gupta said, “Start-ups are often overwhelmed with the growing number of social platforms and fail to strategise and create power packed campaigns that can lead to fulfillment of crucial business goals. For instance, Myntra derives a good amount of its web traffic through social media and likewise e-commerce start-ups can boost their footprints too. To facilitate this process we have initiated private mentoring sessions which I believe can truly build social media marketing direction for any start-up brand.”
Participating companies can choose slots between 11 am and 3 pm during the five days of the session. 45 start-ups can choose a slot and a speaker depending on the area of expertise and business strengths. So for those interested in understanding how listening, monitoring or analysing social conversations can help their business, can book a slot with someone working with analytics tool/platform.
Socialsamosa.com co-founder Ankita Gaba added, “We realise that there is a need within the start-up ecology to understand and acquire a thorough understanding of social platforms and hence we have organised this knowledge sharing activity through Social Samosa school, our sub-portal. The private hangout will ensure a healthy interaction through a two way knowledge sharing and building exercise. We did a twangout [combination of live Google hangout and tweets] with Harshil Karia on how startups can use social media. But that was one to many, one expert answering multiple questions of multiple start-ups. This time we have gone beyond the general sharing of knowledge and moved to business specific mentoring, ensuring a highly personalised brand experience.”
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
