Applications
Sky unveils further enhancements to Sky+
MUMBAI: UK pay TV service provider Sky has unveiled an update to the popular Sky+ app for iPad which allows Sky TV customers to use their iPad as a remote control.
Sky customers will be able to take even more control of their main TV experience through the app, using it to change channels as well as pause, play and rewind TV with a swipe or tap of their fingers on the screen of their iPad.
Sky customers can also now manage their planner through the iPad app, allowing them to add and delete recordings they have stored on their Sky+HD set-top box without interrupting viewing on the main TV.
Other key features of the enhanced app include a redesigned TV Guide, with new genre tabs allowing Sky customers to discover their favourite content even more easily. The updated app also offers improved search and navigation, with an emphasis on providing an even more intuitive user experience.
The enhancements to the Sky+ app for iPad follow on from the launch of a new Sky TV Guide earlier in the year, which delivered a new Sky Guide to millions of customers with a Sky+HD box. To access the full functionality of the Sky+ app for iPad, Sky customers need to have the new look Sky Guide on their Sky+HD box and to make sure it‘s connected to the same WiFi network as their iPad.
Sky brand director, TV products Luke Bradley Jones commented, “The Sky+ app has proved hugely popular, with millions of Sky customers embracing the convenience of being able to set recordings of their favourite shows while they are on the move. We‘re now taking the Sky+ experience one step further, handing our customers even more control over their planner – not to mention being able to use the app to change channel and play, pause and rewind their favourite TV.”
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
