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Sky, Simplifydigital reveal benefits of entertainment bundles
MUMBAI: Sky and Simplifydigital have released new data on the savings available by bundling digital TV, broadband and home phone services with a single provider.
The latest data shows that ?760 per year can be saved by choosing the best digital bundle deal.
The data comes from a sample of 400 customers between January and May 2010. The average customer saving was ?262, while 20 per cent of customers saved more than ?577 and 10 per cent more than ?760 per year.
Simplifydigital CEO Charlie Ponsonby says, “The digital TV, broadband and home phone market is cut-throat and there has never been a better time to take advantage of the savings on offer. Bundle deals now start from as little as ?18 per month for all three services (broadband, digital TV and home phone) – plus there are some amazing introductory offers to be had on top. There really is no excuse for customers to keep wasting big money with overpriced legacy tariffs.”
Earlier in the year, Sky was named winner of the ’Best digital TV, broadband and home phone bundle’ award in the Simplifydigital Customer Choice Awards 2010.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
