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Sky launches largest HD personal video recorder capacity
MUMBAI: Sky has introduced a Sky+HD box that can store up to 240 hours of personal high definition (HD) television, the largest capacity HD personal video recorder in Europe.
The new Sky+HD 1TB box, so called because of its one terabyte of personal storage, offers all the benefits of a standard Sky+HD box, including access to Sky’s 37 HD channels, the new HD Sky Guide, Sky+ and Sky Anytime, but with four times the storage capacity, which equates to around 100 HD movies or 740 hours of standard definition content. Sky Anytime also increases its memory size, to allow for up to 160 hours of HD content, to view on demand.
Sky director of product management and marketing Hilary Perchard says, “We want to offer people as much choice as possible. We know customers are happy with the storage on our standard box, but the Sky+HD 1TB will appeal to people who want to watch and store even more HD TV. Whether customers take a Sky+HD box or the new Sky+HD 1TB box, they’re guaranteed a premium viewing experience that is future-proofed for Sky’s 3D and video-on-demand services, due to arrive later this year”.
Sky launched the UK’s first national HD service in May 2006. Today Sky+HD customers can watch HD channels from leading brands such as Sky Movies, Sky Sports, Channel 4, E4, Disney, MTV, BBC, Discovery, FX, Sky1 and National Geographic.
Further channels are due shortly, including Sky News HD (Spring 2010), with a view to growing the offering to 50 channels.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
