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SingTel upgrades mio TV menu
MUMBAI: SingTel has unveiled a new and enhanced mio TV after a major acquisition deal with Fox International Channels (Fic) to offer 40 of its channels, most of which will be available from 1 October.
Fic is an international broadcasters of branded subscription
television channels. The suite of channels making their debut on mio TV cuts across a range of genres and includes channels such as National Geographic Channel, Star World HD, Fox Movies Premium HD, and Star Chinese Movies.
SingTel MD of television Goh Seow Eng said, “We are thrilled with this ground-breaking deal as the addition of these FIC channels really takes the entire mio TV experience to a whole new exciting level. Customers love our world-class sports and latest on-demand content, ordered from the comfort of their sofas, but they also want the relaxing option of channel surfing and discovering new shows.”
The deal brings the total number of channels on mio TV to 111. The new channels span an assortment of languages and genres from the latest lifestyle, music and entertainment content to popular documentaries, children‘s programming and news. In addition to sought-after English and Chinese programmes, mio TV customers can look forward to compelling content on tvN, the leading Asian channel for Korean drama, K-Pop culture, variety shows, and lifestyle programming; Bollywood blockbusters on Star Gold; the best of Tamil entertainment programming on Vijay and the latest news and views on Fox News Channel and Sky News HD.
To ensure that customers have the fullest enjoyment of entertainment, mio TV will be restructuring its channel numbering system with the launch of the new Fic channels.
Goh said, “We will ensure little or no disruption to customers.
Existing channels will be available at their new and old channel numbers until end October to give customers time to adjust. All channels have also been organised by genre so viewers can conveniently use their remote control to scan easily for the most immersive experience”. Another enhancement that will please fans of Korean drama series is the fact that KBS World is now available in HD, and ONE HD will be available with both English and Chinese subtitles from 17 September.
Based on feedback from customers, the mio TV channels have been repackaged to ensure that customers are getting the best possible value with a mix of great content and significant savings.
Goh said, “There is no change in pricing for existing customers unless they choose to upgrade their entertainment options with the new channels. When they explore our new packages, we are confident that they will be delighted by how well these value-for money packages serve the entire household.”
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
