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Shopyourworld.com raises first round of investments
Mumbai: Shopyourworld.com, a shopping portal showcasing products and promotional offers from the US and UK market, has announced its series ‘A’ investment.
The undisclosed funding was raised from the Singapore Governments’ National Research Foundation, a department directly operated by the Prime Minister’s office along with two leading Asia focused venture capital firms, iGlobe Partners and WaveMaker Labs. The company is expecting to raise a second round of funding of $15-20 million in the next six months.
With the series “A” funding, they are addressing the grievances of few customers whose orders were not delivered in time due to international shipping and logistical issues. The funds are primarily being utilised for executing ShopYourWorld.com expansion plan of building further operational and procurement capabilities, raising brand awareness, enhancing technology along with service levels and customer care quality.
The company which is based in Singapore with wholly owned subsidiaries in the US, UK and India, is primarily focused on importing products and brands from the US and UK and delivering them to its customers in India. It offers a range of over one million products from leading global markets. ShopYourWorld.com gives access to exclusive international products otherwise unavailable to the Indian consumer, enabling the customer to choose from a wide range of products and brands from developed markets.
The company has uniquely constructed specific algorithms to calculate product pricing, inclusive of shipping costs, exchange rates, customs duty and taxes in real time. All prices seen on the website are final, delivered to the customer’s door. Additionally the website utilises a three-tier server architecture enabling it to host a vast number of products at any given time.
The e-commerce market in India is expected to grow by 33 per cent to reach Rs 62,967 crore by the end of 2013 as per the Internet and Mobile Association of India (IAMAI) and IMRB International report. The e-commerce market was valued at Rs 47,349 crore in December 2012.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
