Applications
Sher Singh launches new User Interface
MUMBAI: Lifestyle apparel brand Sher Singh has unveiled a new look for their website. It has innovated itself to “optimise” the user‘s experience all from the homepage.
The ‘One Screen Shopping‘ module and the browsing experience facilitated by the ‘Infinite Scroll‘ not only enables users to explore the entire range of the Sher Singh merchandise on one page but it also allows them to shop directly from there.
Key information and features of a product can be viewed on the respective image, as an overlay, by the advanced mouse-over function. From selecting a product to transacting now takes just 2 steps, the company said.
Shersingh.com CEO and co-founder Sunjay Guleria said, “We always aim at innovating to make the Sher Singh branded experience as user-friendly as possible. With this New User Interface the entire brand experience including product visualization, merchandise details, social media feeds and the brand story can now be effortlessly accessed by the users on the home page itself.”
For customers looking to book a currently ‘Sold Out‘ item, the website offers another feature with the ‘Add to Waitlist‘ button. Once the product is back in stock, the customer is automatically notified.
Also, the deep integration with Pinterest and Facebook on every image allows a user to ‘Pin‘, ‘Like‘ and ‘Share‘ any product they see on SherSingh.com.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
