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SES unveils satellite fleet development plan
MUMBAI: SES World Skies, a division of SES, has unveiled its updated strategic satellite fleet development plan, as well as a new naming convention for future additions to the fleet that will leverage the company‘s global reach and powerful brand.
Three new advanced satellites in various stages of development and construction by Orbital Sciences Corporation are intended to replenish and expand SES WORLD SKIES’ North American fleet and will be named SES-1, SES-2 and SES-3.
SES-1 is set for launch in the spring of 2010 and will replace AMC-2 and AMC-4 at the 101° West orbital slot. Further information on launch dates and slots for SES-2 and SES-3 will be published shortly.
NSS-14, currently under construction with Space Systems/Loral and scheduled for launch in Q1 2011, has been renamed SES-4. It will replace NSS-7 and provide incremental capacity over the Atlantic Ocean with comprehensive coverage of the Americas, Europe, Africa and the Middle East. NSS-7 will then move to replace NSS-5 at 340° East.
The C-band payload of the Sirius 5 spacecraft, also under construction with Space Systems/Loral and scheduled for launch in Q4 2011, will be named SES-5 and reside together with the Ku-band payload of SIRIUS 5 at 5° East.
The NSS-806 replacement satellite, under negotiation with vendors, will be named SES-6.
Finally, upon closing of the Protostar-2 acquisition announced late last year, the satellite will be fully integrated into SES World Skies global fleet and renamed following the same SES satellite naming nomenclature.
SES World Skies president and CEO Rob Bednarek says, “Our fleet strategy is focused purely on meeting our customers’ growing demand for telecom, television and government services delivery with the most reliable and advanced satellites that carry the most trusted and financially secure name in the industry. SES World Skies is embarking on one of the most ambitious satellite deployment initiatives in the industry to meet the strong need for ubiquitous connectivity in virtually every corner of the world.”
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
