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SES launches Astra 2F Satellite
MUMBAI: Leading satellite operator SES has said its new Astra 2F satellite has been successfully launched on 28 September, on board an Ariane 5 rocket from Kourou, French Guiana. This is SES‘ 36th successful launch on Ariane.
Astra 2F was built by Astrium in Toulouse using a Eurostar E3000 platform and carries Ku- and Ka-band payloads for the delivery of high-performance Direct-to-Home (DTH) and next generation broadband services. It is the first of a three satellite investment programme (Astra 2E, 2F and 2G), that provides replacement and growth capacity for the UK and Ireland at the 28.2/28.5 degrees East neighbourhood.
The new satellites in this neighbourhood will, as of October 2013, also use additional frequency spectrum for which the right of use was granted to SES by Media Broadcast pursuant to an agreement entered into in 2005. The new Astra 2F spacecraft also provides Ku-band capacity for pan-European services and for Sub-Saharan Africa. Its Ka-band payload will allow SES Broadband Services to support download speeds of up to 20 Mps.
“The successful launch of Astra 2F is part of our fleet replacement and expansion programme,” said SES CEO Romain Bausch. “Astra 2F will provide seamless replacement capacity for our UK customers like BSkyB, the BBC, ITV, Channel 4 and Channel 5, and will allow us to operate additional capacity at 28.2/28.5 degrees East on SES satellites. This orbital neighbourhood today serves close to 13 million DTH homes in the UK and Ireland. We would like to thank our long-standing partners Astrium and Arianespace for this mission success.”
Astra 2F had a launch mass of 6 tons, generates 13 kW of power, and has a design life of 15 years. It is the fifth Eurostar satellite in the SES fleet. The new spacecraft will be brought into commercial service in the next few weeks following the completion of the extensive in-orbit testing programme.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
