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SES appoints Boeing to build SES-9 satellite for Asian market
MUMBAI: SES has said that it has selected Boeing to build a new communication satellite, SES-9, to serve the fast growing markets in Asia.
The new satellite ordered through SES‘ affiliate company SES Satellite Leasing will expand SES‘ capabilities to provide direct-to-home broadcasting and other communications services in Northeast Asia, South Asia and Indonesia, as well as maritime communications for vessels in the Indian Ocean.
The financial details of the deal were not disclosed.
The spacecraft will be positioned at the orbital slot of 108.2 degrees East and provide incremental as well as replacement capacity to this well established SES slot over Asia, where it will be co-located with the existing SES-7 and NSS-11 satellites.
SES-9 will be built in Boeing‘s El Segundo Satellite Development Center based on the Boeing 702HP platform. The satellite is designed to operate for 15 years in geosynchronous orbit with a 12.7-kilowatt payload and 57 high-power Ku-band transponders (equivalent to 81 x 36 MHz transponders). The spacecraft will carry a xenon ion propulsion system (XIPS) for all on-orbit maneuvering and a chemical bi-propellant system for initial orbit raising.
Boeing has a 25-year relationship with SES. SES-9 is the 11th spacecraft that SES has ordered from Boeing and the contract includes an option for an additional satellite.
SES president and CEO Romain Bausch said, “We look forward to work again with Boeing on an important addition to our global fleet: SES-9 will greatly expand our transmission capacity over Asia, while adding increased flexibility and redundancy to a strategic orbital slot. SES is convinced that Boeing‘s 702HP will prove to be mission-critical in order to provide state-of-the-art, high-power satellite capacity to the thriving markets of Asia.”
“We are pleased to be selected by SES to build a highly flexible 702HP satellite, which has a uniquely configured XIPS propulsion system and chemical bi-propellant system, reducing the spacecraft‘s launch weight while allowing for maximum payload capacity. Boeing has continuously evolved the 702 design since it was introduced over 15 years ago, allowing us to provide SES a satellite that will be consistent with their business requirements,” said Boeing Satellite Systems International CEO and Boeing Space & Intelligence Systems VP and GM Craig Cooning.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
