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Sensio, Teranex to integrate 3D technology into processing platform at Nab
MUMBAI: Sensio Technologies is partnering with Teranex Systems at the 2010 National Association of Broadcasters (NAB) Show to demonstrate integration of the Sensio 3D Encoder and Decoder IP Cores within the Teranex VC100 Universal Frame Synchronizer and Format Converter.
The technology integration, on display at the Teranex booth, will showcase how Sensio‘s professional-quality 3D technology can be incorporated into broadcast products to streamline
broadcasters‘ move into 3D broadcasting on current and future infrastructures.
Teranex GM Mike Poirier says, “Sensio‘s reputation for development in 3D technologies is in line with reputation for development in image processing, making this partnership a natural fit. Teranex was a key player in the transition from SD to HD, and moving on to 3D – the next wave of technological development – is a natural evolution for us. Broadcast customers are looking for this technology, and we look
forward to highlighting this exciting 3D solution at the 2010 Nab Show.”
The Sensio 3D technology is a professional grade frame-compatible stereoscopic compression technology. The Sensio 3D encoder combines two streams, coming from any video source, into a single stream that can be transmitted throughout the existing broadcasting infrastructure for visually lossless encoding that yields outstanding results. Sensio‘s 3D decoder IP core runs on Teranex‘s VC100 platform, taking advantage of its real-time processing technology. The dual-channel VC100 architecture is suited to handle left and right eye processing and this capability enables broadcast of 3D programming on 1.485 Gb/s infrastructures.
Sensio Technologies develops and markets stereoscopic 3D digital compression, decompression, and display-formatting technologies. Its solutions are deployed on a global scale by content creators, games developers, broadcasters, specialty channels, and digital cinemas, allowing customers to generate substantial additional revenue streams.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
