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Seminar in Delhi to unveil ‘Digital Visions’ on 9 December
NEW DELHI: Even as the Union Government is attempting to promote digitalisation of India’s cable TV and satellite TV sectors, seven powerful industry groups will meet here on 9 December to openly debate their views on these initiatives.
‘Addressable India’, coordinated by the Cable and Satellite Association of Asia (Casbaa), will be co-hosted with the Indian Broadcasting Foundation (IBF), the News Broadcasters Association (NBA), the Cable Operators Federation of India (COFI), the MSO Alliance, the DTH Association of India and the IPTV India Forum and supported by the Ministry of Information and Broadcasting (MIB) and the Telecom Regulatory Authority of India (Trai).
The forum will have a keynote addresses by Information and Broadcasting Secretary Raghu Menon, who will provide “The Digital Vision” and Trai chairman J S Sarma will speak on “The Digital Conundrum.”
The immediate and long-term commercial concerns of the pay-TV sector will be addressed by IBF President Uday Shankar, with his take on “Digital Hiccups: Regulating for Growth”.
While recent MIB and Trai initiatives have fostered renewed “digital” enthusiasm within the pay-TV and communications industries, speakers drawn from Bharti Airtel, IMCL, Sony, Conax, Tata Sky, Reliance Big TV, Cisco, Zee, Hungama, Oracle, DEN, NDTV, Tam Media and Microsoft will further define industry goals and practicalities.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
