Applications
SeaChange’s multi-screen cloud-based video software
MUMBAI: Global multi-screen video software company SeaChange International is presenting its next generation multi-screen software for optimising and monetising video services on TVs, tablets, smartphones, PCs and other devices at the TelcoTV 2012 conference in Las Vegas.
Demonstrated from the cloud at the show, SeaChange is featuring its Nitro subscriber experience, running on the Adrenalin multi-screen video platform, and the Infusion advanced advertising solution.
SeaChange CTO Steve Davi said, “SeaChange‘s flexible cloud-based software enables video service providers of all sizes to reach their subscribers across multiple screens. We‘ll show at TelcoTV that our solutions provide a range of advantages, including a unified subscriber experience on TV, tablet and other devices, as well as the means to fully promote cross-platform services and seamlessly integrate advertising.”
SeaChange Adrenalin is a multi-screen video platform that enables video service providers to manage, monetize and deliver a seamless experience to subscribers across devices. Based on an open service-oriented architecture, this platform incorporates applications focused on business management, content management, recommendations, monitoring, and client publishers.
SeaChange Nitro is the next generation multi-screen user experience application that enables video service providers to provide a seamless presentation of linear and on-demand content across mobile, PC, tablet and TV screens. Nitro leverages HTML5 to give subscribers intuitive features and functionality to navigate and manage video content on any screen they choose, including catch-up TV, search, recommendations, bookmarking, TV listings and social media.
SeaChange Infusio is an advanced ad solution that represents the transformation of SeaChange‘s video ad technology into an enhanced monetisation platform that seamlessly unites television and internet ad operations. Infusion enables targeted, multi-screen ad insertion capabilities for pre-, mid- and post-rolls, overlays, banner ads, click-throughs, and companion ads.
Demonstrations will include ad insertion into linear and on-demand streams on multiple devices, as well as “second screen ad re-targeting” on tablets based on what‘s concurrently shown on TV.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
