Applications
SeaChange software selected for Panasonic tru2way set-top box
MUMBAI: Panasonic Solutions has selected SeaChange International’s VividLogic tru2way software stack for its tru2way set-top box for the North American cable market.
This standards-based integration places SeaChange VividLogic OCAP RI in Panasonic set-top boxes, featuring dual tuner, DVR and MoCA support, enabling North American cable operators to leverage tru2way for advanced subscriber services and interactive applications.
The VividLogic OCAP RI is a commercialised version of CableLabs®’ OCAP Reference Implementation (OCAP-RI), which is publicly available as an open source software project.
Panasonic Solutions VP cable products group David Nicholas said, “Tru2way represents a solid proposition for consumer products openness in cable and Panasonic is very pleased to show a complete solution to cable operators at The Cable Show as we prepare to go to market with the SeaChange software. SeaChange has maintained a highly productive long-term strategy of tru2way enablement, so Panasonic fully anticipates this partnership will expedite our ability to bring a new range of options to cable operators.”
SeaChange GM, In-Home Products Shiva Patibanda said, “The CE community can help cable television operators realise the tremendous value of tru2way with new set-top options that immediately advance the subscriber experience on a wide scale with greater interactivity and openness, Our partnership with Panasonic to deliver its tru2way products will ensure volume for the marketplace with our industry’s first certified and market-tested software stack.”
SeaChange International provides VividLogic software to cable television operators, set-top box and chip manufacturers and other consumer electronics suppliers.
In 2010, SeaChange delivered the first commercially available tru2way software solution – fully integrated with an optimised version of the OCAP Reference Implementation – to include all of the software components necessary for a tru2way set-top.
In addition to tru2way software, SeaChange VividLogic
products include a DLNA-based multi-tuner gateway, which provides video and supports whole-home DVR to CE devices.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
