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SCEE designs RA.ONE PlayStation game
MUMBAI: Sony Computer Entertainment Europe (SCEE) has tied up with the Shah Rukh Khan film RA.ONE to create a PlayStation game on the film.
The video game version of the film named ‘RA.ONE – The Game‘ has been developed exclusively on key PlayStation platforms of PS2 and PS3 (through PSN download) while the storyline has been developed by Shah Rukh Khan, who has seen to it that that there is an intrinsic connection between the game and the film.
The game, being developed under the active supervision of the game development team of SCEE based out of London, will almost act as a prequel to the film to introduce the key film characters and the various super-powers the film has.
It will provide an opportunity to players to play as the key characters of the film: Ra.One or G.One. Beyond these two characters, a few other key characters will also be included in the game. The film characters have been replicated closely for looks and animation and use the actual voice-overs of Shah Rukh Khan.
Displaying six unique characters and more than 20 game play environments from the ‘RA.ONE Universe‘, the game entails multi-player action levels, including a robust set of assorted game mode options; it allows gamers to participate in infinite numbers of challenging matches.
Said PlayStation Country Manager Atindriya Bose, “We have always wanted to bring Bollywood IPs on the PlayStation platform as the way of connecting to Indian audience. RA.ONE has the right mix of action, environment and imagination that is required to make a good PlayStation game and with Shah Rukh Khan‘s immense passion and understanding of PlayStation games, we have chanced upon a very unique opportunity of a great game with Indian IP.”
‘RA.ONE – The Game‘ will be rolled out in the India market and other key markets towards the end of September in close co-ordination with the actual film launch date.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
