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SatLink upgrades platform to enhance bandwidth
MUMBAI: SatLink Communications, a leading teleport and HD Playout Centre delivering content, has upgraded their MCPC platform on the AsiaSat 5 satellite to DVB-S2 which will allow International HD, SD & 3D channels to be distributed more cost effectively on the Asian prime satellite.
The new DVB-S2 platform, which utilises SatLink‘s full C-band transponder on AsiaSat 5, will deliver higher throughput and greater bandwidth efficiency, enabling customers to benefit from high quality, cost effective content contribution and distribution solutions to and from the Asia Pacific.
SatLink‘s CEO David Hochner commented, “Providing the gateway between East and West, this upgrade will enable broadcasters and content providers to deliver content from Europe, Africa, Middle East and Americas directly to Asia in one hop from our strategic location.
“Not only will customers benefit from greater bandwidth efficiency but also complete end-to-end broadcasting services including localisation of content via our HD playout centre, live insertions, time delay and encryption (CA) services. This upgrade will be instrumental in providing a high quality level of service and flexibility to broadcasters and channels alike as they look for a partner to deliver rich media content to access all major Pay-TV platforms across the Asia-Pacific region.”
AsiaSat 5, at 100.5 ?E, has established penetration into over 50 countries across Asia, including two of the world‘s largest TV markets China and India.
Top tier international and national broadcasters are utilising SatLink‘s capabilities on AsiaSat 5 to distribute programmes to Asian free to air, Pay-TV and terrestrial markets.
News channels and content providers including Thomson Reuters TV, Associated Press, euronews, France 24 as well as other leading International channels such as DayStar Network, Luxe HD, Trace HD and major sporting events are delivered to Asia via SatLink‘s teleport.
AsiaSat President and CEO William Wade said, “The introduction of a more efficient DVB-S2 platform on AsiaSat 5 by our teleport partner SatLink is an important move to meet the growing demand for more cost effective end to end transmission services from international broadcasters who are expanding into the rapidly growing Asian market. We are pleased to work with SatLink to continue to provide innovative and comprehensive services to broadcasters through this new DVB-S2 platform.”
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
