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Samsung targets 40% growth during festival period
MUMBAI: Samsung Electronics has announced consumer offers for the festival period this year.
The company is relying on its new products like 3D TVs, LED TVs, new launches in Home Appliance and digital still cameras to create excitement in the market place.
Samsung India deputy MD Ravinder Zutshi says, “We are also extending some value added offers on our Flat Panel TVs including 3D TVs that should help us achieve over 100 per cent sales in our Flat Panel TVs during the festival period this year. Our aim is to provide the consumers with the best of home entertainment and convenience through great value propositions. We are looking at a 40 per cent jump in sales during this festival period.”
Samsung has launched its 3D LED TV Solution package. As part of this package, the purchase of a Samsung 46 inch and above 3D LED or 3D LCD TV would entitle the consumer to a Samsung BD player, three pairs of 3D glasses and a 3D movie absolutely free, while a 40 inch 3D LED TV would get the buyer a Samsung C5500 BD player and one pair of 3D glasses free.
The company has also announced offers for its other Full High Definition (FHD) Televisions Panels. A consumer gets an Airtel DTH HD Set Top box with three month Economy/ South pack along with a two month HD pack free, on the purchase of 37 inch and above Samsung Full HD LCD TVs, 32 inch and above LED TVs and all Plasma TVs. Likewise, the purchase of 32 inch LCD TV and a 26 inch LED TV will assure customers of an Airtel DTH set top box free along with three month Economy/ South pack.
For buyers of small screen sized LCD TVs (19, 22 and 26 inch) and 22 inch LED TV, consumers will get 50 DVDs free.
In addition, Samsung is also offering its consumers a ‘Tata Photon Plus’ package with purchase of any Samsung Flat Panel TV. Consumers need to make a nominal payment of Rs 999 and can avail a ‘Tata Photon Plus Package’ with 10GB usage free. This Photon Plus Package has also been extended to buyers of Frost Free Refrigerators, Fully Automatic Washing Machines, Convection Microwave ovens and Split Air Conditioners.
Buyers of Samsung Microwave ovens get a five-year warranty on the ceramic enamel cavity of the microwave oven. In addition, the company is extending zero per cent finance offers on all its products during the festival period.
Samsung has unveiled new models across its LED television categories, including the 22 and 26 inch LED television categories. Samsung Flat Panel TVs available across LCD, LED and Plasma platforms in sizes ranging from 19 to 58 inches incorporate the winning combination of style and advanced features for a complete entertainment experience.
Samsung Flat Panel TV range is available in the price range between Rs 13,900 to Rs 200,000 for the non 3D models.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
