Applications
Samsung launches two SmartPhones; TVC with Aamir to air soon
NEW DELHI: Samsung moblie has launched two smartphones in the Indian market – Galaxy S and Wave.
The handsets are priced between Rs 19,000 and Rs 31,000.
On the sidelines of the launch of the smartphones in the presence of Aamir Khan, Samsung Director (Mobile and IT) Ranjit Yadav said that the new television commercials with the Bollywood actor would be aired shortly.
Khan, who is the brand ambassador of Samsung Smartphones, said he will endorse only those products which fit his image. He also said he would not endorse a product which he does not himself use, and would therefore want to see if the brand actually fulfils the promises it stands for.
The various features of the two phones were introduced in the form of a live conversation between Khan and Samsung VP marketing Asim Warsi, accompanied by an audio-visual presentation.
Apart from other features, the phones have a facility where the subscriber is woken by an alarm and then told of his day’s engagements, thus acting like a private secretary. Reacting to Warsi’s comment that a tall sexy voice would wake him up, Khan added humorously: “A short sexy voice wakes me up everyday at home. So if you have a tall one, it will make life interesting.’
Earlier, Samsung President and CEO JS Shin said India was a very important market for his company. He said it was estimated that around 40 million touchphones were sold in 2009 and Samsung formed a major part of that.
Talking about India plans, Yadav said that around 2.5 million sets may be sold this year in India and Samsung hoped to get 20 per cent of that in the second half of the year.
He claimed that around five to six per cent of Samsung‘s total turnover every year is spent on marketing and advertising.
The Samsung Wave has been launched on the ‘Bada’ platform – Samsung’s proprietary open OS, while Galaxy S functions on the Android platform.
Samsung Wave is the first Smartphone with Samsung’s own proprietary operating system – bada (which in Korean means ocean). Samsung’s bada platform allows mobile users to simply and easily download an abundance of applications from Samsung Apps, an integrated application store accessible from the device and online. Featuring a wealth of games, social networking, health and lifestyle applications, Samsung Applications give users instant access to a huge choice of mobile experiences.
The Android powered Samsung Galaxy S has the power to enrich people’s lives through its best-in-class services and technologies. It will introduce people to the concept of the “Smart Life” – a Smartphone experience that is simple, organized and integrated; one that enriches the lives of users. It features a dazzlingly bright 4-inch Super AMOLED screen, a 1 GHz application processor and Samsung’s latest intuitive TouchWiz 3.0 user-interface (UI), giving users instant access to their mobile lives.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
