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Rs 800 crore earmarked for two communication satellites in current year
NEW DELHI: A budget of Rs 800 crore has been set aside for the launch of the GSAT 15 and GSAT 16 communication satellites during 2013-14.
However, the total budget for GSAT-15 is Rs 859.5 crore and the figure for GSAT-16 is Rs 865.5 crore.
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GSAT-15 is a geostationary communication satellite which will carry 24 Ku-band transponders and one GAGAN (GPS Aided Geo Augmented Navigation) payload. GSAT-15 satellite will support the existing Direct-To-Home (DTH) and Very Small Aperture Terminal (VSAT) services in the country and the GAGAN payload will be a part of GAGAN space segment to provide better air traffic management over Indian Air Space.
GSAT-16 is a geostationary communication satellite which will carry 24 C-band, 12 Ku-band and 12 Upper Extended C-band transponders. GSAT-16 satellite will support satellite based telecommunication, television, VSAT and other services in the country.
GSAT-15 and GSAT-16 satellites are targeted for launch during the 2014-16 timeframe. The two satellites were approved in July this year, Minister of State in Prime Minister’s Office V Narayansamy told Parliament.
The revenue earned by ANTRIX Corporation, the commercial arm of the department, through leasing of INSAT/GSAT transponders during the year 2012-13 is approximately Rs 482.67 crore.
This revenue accrues from service providers of Direct-To-Home (DTH) services, TV Uplink services, Digital Satellite News Gathering (DSNG) services and Very Small Aperture Terminal (VSAT) services. This revenue does not include the capacities provided to various societal applications such a tele-education, tele-medicine, Village Resource Center, Disaster Management and part of public broadcasting services, which are not of the nature of revenue-earning services.
At present, there are nine operational INSAT/GSAT communication satellites: INSAT-3A, INSAT-3C, INSAT-3E, INSAT-4A, INSAT-4B, INSAT-4CR, GSAT-8, GSAT-10 and GSAT-12. The total number of transponders available at present from these satellites is 195 operating in C, Extended C, Ku, and S-bands.
Transponders on communication satellites are leased to users after the launch and operationalisation of the satellite. The Department of Space leases the transponders on INSAT/GSAT satellites through ANTRIX.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
