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Reliance MediaWorks ties up with Thought Equity Motion to offer digital supply chain
MUMBAI: Reliance MediaWorks has partnered with Thought Equity Motion Inc, a leading provider of video platform and footage licensing services, to offer media companies an integrated solution to support the evolution from traditional archive and preservation workflows to a digital, file-based, “smart content” supply chain.
The partnership brings together Reliance MediaWorks’ media and content services including restoration, image enhancement and up-rezzing from SD to HD and Thought Equity Motion’s cloud-based platform for library management, metadata, distribution and monetisation.
Said Reliance MediaWorks CEO Anil Arjun, “This partnership is about bringing together the next generation of integrated media services, storage, access, and delivery for content. Thought Equity Motion’s hosted video platform enables our clients to generate new utility and monetise their content through stock footage. Both of our organizations are working with the world’s leading media companies, so together we have the opportunity to move beyond point solutions to help them deploy new digital workflows. Additionally, it offers them the opportunity to generate new revenue streams by licensing their content through the industry’s leading platform.”
Averred Thought Equity Motion CEO and Founder Kevin Schaff, “Reliance MediaWorks and Thought Equity Motion are creating a new ‘on ramp’ for content to get from production straight to the cloud. We’re connecting our Digital Refinery in Laramie, WY to Reliance MediaWorks’ film processing and restoration facilities in Los Angeles and Mumbai to offer global connectivity and services in a cost effective manner as well as deploying a high resolution scanner in their facility in LA. In our platform, rich ‘smart content’ metadata will streamline manual workflows and open up new value for the world’s leading media companies by readying their content for dynamic, scaled access and delivery.”
Reliance MediaWorks and Thought Equity Motion are in talks with various global film archives and libraries for content digitisation, including the Grinberg Library, which owns historic footage from World War I & II.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
