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Reliance launches F1 2012 game
Mumbai: Reliance Home Video & Games, a player in the Toys and Games licensing and merchandising industry, has launched the F1 2012 game in India.
The game has been launched for the Xbox 360 video game and entertainment system from Microsoft, PlayStation3 computer entertainment system and Windows PC. The official game of Formula One will be available across leading stores in India at a price of Rs 2799 for Xbox 360 and PS3 and Rs 999 for PCs.
The game has been developed under Codemasters’ worldwide agreement with Formula One World Championship Limited. F1 will invite players to ‘Feel Formula One’s speed, passion, and glory.
“F1 2012 will deliver an experience that puts players into the heart of the sport. It will be the most accessible Formula One game yet with a new Young Driver Test, taking inspiration from the real world event, to introduce new players to the world of Formula One racing and explain how to handle motorsport’s exciting and responsive cars,” the company said.
Gamers can play the F1 2012 Demo and experience it before the full retail release. The demo will allow players to try out two of the game’s new features – Young Driver Test and Season Challenge.
Reliance Home Video and Games COO Sweta Agnihotri said, “Formula One game has a huge fan base across world and Codemasters’ Formula One games are a landmark release in the gaming calendar – this year is no different. Formula One is the pinnacle of motorsport and one of the most popular sports in the world, and I am sure gamers will enjoy the new modes and tracks in the game.”
Codemasters VP- distributor territories and emerging markets Hal Bame added, “India is a key growth market for us and Reliance Home Video & Games have one of the strongest distribution networks in India. With this association, and the love of Formula One in India, we feel this is the perfect formula for success in a market which will have growing importance to all gaming companies in the coming years. With F1 2012’s wealth of new and exciting features, such as Champion’s Mode, the new Austin F1 racing circuit in the USA, Young Driver Test and more, we feel there’s never been a better game to reach out to the millions of gamers and Formula One fans in India.”
Some of the key features of the Formula One game include Champions Mode, Season Challenge, Young Drivers Test and New USA Circuit for 2012.
“The series has set the standard for weather in racing games. This will provide Active Track Technology to produce localised rain showers on certain areas of the circuit When one part of the track is wet while other areas are dry this will make the race more unpredictable and dramatic as players make game-changing strategy calls,” the company said.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
