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Reliance Digital TV unveils a la carte menu
MUMBAI: Direct- to- Home (DTH) service provider, Reliance Digital TV (formerly known as Big TV), will offer their a la carte services in compliance with the Telecom Regulatory Authority of India (Trai) regulations.
Reliance Digital TV will now let their customers choose and pay for the channels they want to watch in any category.
The pricing of the channels starts from as low as Rs 4.50 to Rs 27 per channel.
Subscribers opting for only a la carte service will have to pay a minimum fee of Rs 150 plus taxes.
Said Reliance Digital TV CEO Sanjay Behl, “Through our a la carte service, we are giving our subscribers the ultimate freedom to choose even up to a single channel as part of their monthly entertainment pack. Our existing consumers can also have an assortment of channels by adding individual channels from a la carte offerings to their current pack. We will continue to delight our subscribers by introducing exceptional offerings on our platform.”
Earlier, Tata Sky, Airtel Digital TV and Videocon d2h have announced the launch of their a la carte services.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
