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Reliance Digital TV launches interactive educational service for kids
MUMBAI: Reliance Digital TV (RDTV), earlier known as Big TV, has launched an exclusive educational interactive service – iKids.
RDTV said that iKids is a highly interactive and simple application that has been specifically designed for pre- schoolers to help boost their developmental skills in a fun manner.
The service has been priced at Rs 25 per month.
Reliance Digital TV CEO Sanjay Behl said, “At Reliance Digital TV, it has been our constant endeavour to identify and provide truly relevant services to meet the diverse appetite of the Indian audience. With the launch of iKids, we are delighted to give our subscribers an ‘Edutainment’ experience that makes learning fun for kids. In the future too, we will continue to innovate and bring effective and entertaining solutions to our audiences.”
The iKids service has activities like find the number, math tree, play ball and under the sea that contributes to kids learning experience. With an educational focus, these simple games help kids to identify numbers, pictures, shapes and alphabets in order to enhance their visual skills and intelligence quotient, says the DTH company.
RDTV also has other interactive services like iConcerts, iMall, iGames and iCooking on its platform. iConcerts is an international 24/7 live music concert in standard and high definition while iMall offers a shopping experience of a mall from the comforts of home. iCooking allows viewers to get their favourite recipes while iGames offers a slew of games with new games introduced every fortnight.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
