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Reliance Digital TV challenges Tdsat order in SC
MUMBAI: Reliance Digital TV (earlier Big TV), the direct-to-home arm of the Reliance ADA Group, today moved the Supreme Court challenging the directive by the Tdsat setting aside the notification by Trai fixing 35 per cent of the rates paid by cable operators for TV channels.
The Supreme Court bench comprising Justice RV Raveendran and Justice AK Patnaik admitted the plea and tagged it along with the other petitions filed by the Telecom Regulatory Authority of India and other DTH operators.
On 18 April, the apex court had stayed the Telecom Disputes Settlement and Appellate Tribunal order and fixed a new tariff formula for all digital addressable platforms, which is 42 per cent of the non-CAS tariffs till the time the matter was pending in the court.
The court had also added that current agreements between the DTH operators and broadcasters shall continue.
The order came on a petition filed by Trai against the order of the Appellate body. Earlier, broadcasters charged from DTH and IPTV players 50 per cent of what they got from cable operators.
In its order, Tdsat had set aside Trai‘s notification mandating that broadcasters charge from DTH and IPTV providers only up to 35 per cent of rates paid by cable operators for their channels.
The Tdsat order had come on a petition moved on 23 August by leading broadcasters including Zee Turner, Viacom18, Sun TV and Star Den Media Services.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
