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Reliance Digital and Harman to unveil reconnect LED TV
NEW DELHI: Harman, the global provider of audio and infotainment solutions, and Reliance Digital have formed a new strategic product development collaboration to create customised audio solutions for Reliance’s line of Reconnect-branded electronics.
The first product of the Harman-Reliance Digital collaboration to hit the market will be the new 107cm (42-inch) Reconnect Full HD LED television featuring four razor-thin, Harman Kardon speakers embedded in the TV’s bezel. The new LED Televisions are available for sale in select Reliance Digital stores across India.
These Harman Kardon speakers feature patented technology that produce audio quality that is louder and more clear than other speakers of the same size while still retaining the ultra-slim design of Reconnect LED Televisions. Harman’s engineers optimised the acoustic range of the speakers, then custom designed the enclosures for each display and tuned the system for maximum frequency response and output without distortion.
“We are thrilled and pleased to be working with Reliance Digital to help bring a new degree of audio performance to their excellent product line,” said Harman chairman, president and CEO Dinesh C. Paliwal. “Our Harman Kardon brand promises to accurately reproduce crystal clear sound that is faithful to the original source, with equal attention to beautiful design. I look forward to delivering on that promise for Reconnect, and to many new products to come.”
Reliance Digital CEO Brian Bade said, “The ‘Reconnect‘ product range has been introduced across all our stores in India with this as the key objective in mind. We believe in building long-term relationships with our customers and partners, and our collaboration with Harman and its Harman Kardon brand is an excellent example of our commitment to bringing the best quality to our customers. We are launching this state of the art, Full HD LED Televisions on the auspicious occasion of Diwali.”
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
