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Reliance Communications, FashionOne TV join Casbaa
MUMBAI: The Cable and Satellite Broadcasters Association of Asia (Casbaa) has announced expansion of its India agenda with the addition of two more players as corporate members of the association.
The new members are Reliance ADAG’s telecom-to-media industry player Reliance Communications and fashion and entertainment content specialist FashionOne TV.
“The Casbaa board of directors believe the participation in the association of such Indian companies as Reliance fits perfectly with a global outlook. Reliance’s membership is also an endorsement of Casbaa’s growing relevance in India,” said Casbaa CEO Simon Twiston Davies.
Added Reliance Communications CEO-DTV & IPTV Sanjay Behl, “We look forward to collaborating with leading global players to address relevant issues and to meaningfully engage with policy makers to catapult media broadcasting, distribution & subscription TV industry to its next level.”
Reliance Communications has a customer base of over 117 million mobile subscribers. Reliance ADAG also has interests in DTH, broadcasting, cable TV distribution and film production.
The other new joinee in the members is US-based FashionOne TV, a division of integrated entertainment company Bigfoot Entertainment with new studio facilities in Cebu in the Philippines distributing fashion and entertainment news around the world via three satellites.
“With our commitment to the world’s fastest-growing region, we are pleased to be a part of Asia’s leading association for the subscription TV industry,” said FashionOne TV CEO Eric Klein. “We look forward to new opportunities and to fostering long term relationships with like-minded partners to positively impact this high-growth industry.”
Bharti Airtel, NDTV and Star India recently joined Casbaa. Other members based in India are Amarchand & Mangaldas, BAG Films & Media, Conax, Indusind Media, Tata Sky, Zee Entertainment and ISRO.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
