Redbox in deal with Universal

MUMBAI: Universal Studios Home Entertainment and Redbox, a subsidiary of Coinstar, in the US have announced the signing of a multi-year agreement that will continue to make Universal Blu-ray Disc and DVD titles available for rental at Redbox locations 28 days following their home entertainment release.

Redbox offers new-release DVD, Blu-ray Disc and video game rentals through its network of self-service kiosks.

Redbox senior VP Galen Smith said, “The multi-year agreement between Universal Studios Home Entertainment and Redbox represents a win for consumers, Universal and Redbox . Redbox is committed to forging relationships that provide our consumers with affordable and timely access to new release content.”

The agreement extends the direct working relationship between Redbox and Universal Studios Home Entertainment through August 2014.